Page 90 - PM Integrated Workbook 2018-19
P. 90

Chapter 3





                           The multi-product profit volume graph





               In a multi-product environment, two lines are shown on the profit-volume graph:

                    One straight line, where a constant mix between the products is assumed


                    One bow shaped line, to see how the individual products contribute to profit
                     rather than as a constant mix. It is assumed that the company sells its most
                     profitable product first and then its next most profitable product, and so on.



                    Profit earned






                                                                                       j
                                                                         n











                              B


                  m                                                                     v
                                                                                              Sales
                                                     Breakeven point                        revenue








                   k







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