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PERFORMANCE MEASUREMENT




            Disadvantages of EVA







            • The EVA can only provide a rough approximation of

                economic profit as the starting point for calculating EVA


                is the conventional accounting profits, based on historic

                costs and not future cash flows.


            • The EVA calculation involves making a number of

                adjustments to the profitability measure in order to

                convert the historic accounting data and thereby

                approximate economic profit and asset values.



            • The use of estimates of economic profit in evaluating

                performance results in lack of precision and objectivity.









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