Page 100 - SBL Integrated Workbook STUDENT 2018
P. 100
Chapter 9
3.4 Assessing stakeholder importance – Mendelow’s Matrix
Interest
Low High
Power Low Minimal Effort Keep informed
High Keep Satisfied Key Players
Three attributes may be assessed:
Power: the perceived ability of the stakeholder to affect organisational action.
Legitimacy: whether the company perceives the stakeholder action to be
legitimate.
Urgency: whether the stakeholder claim calls for immediate action.
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