Page 224 - SBL Integrated Workbook STUDENT 2018

Chapter 17

Professional code of ethics

4.1 Principles

Behind a professional code of ethics, there are underpinning principles:

 Integrity – member should be straightforward and honest in all professional
business relationships.

 Objectivity – members do not allow bias or conflict of interest in business
judgements.

 Professional competence – duty to maintain professional knowledge and skill at
an appropriate level.

 Confidentiality – information on clients not disclosed without appropriate specific
authority.

 Professional behaviour – members must comply with relevant laws and prevent
actions discrediting the profession.

Illustrations and further practice

Now try TYU question 2.

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