Page 94 - SBL Integrated Workbook STUDENT 2018
P. 94

Chapter 9




               1.1  The nature of CSR

               Carroll’s definition of CSR:

                             CSR encompasses the economic, legal, ethical and philanthropic
                             expectations placed on organisations by society at a given point in
                             time.'


               1.2  A four-part model of CSR

               Economic responsibility

                    Shareholders demand a reasonable return.

                    Employees want safe and fairly paid jobs.

                    Customers demand quality at a fair price.


               Legal responsibility

                    The law is a base line for operating within society.

                    It is an accepted rule book for company operations.

               Ethical responsibility


                    This relates to doing what is right, just and fair.

               Philanthropic responsibility

                    Relates to discretionary behaviour to improve the lives of others, e.g. charitable
                     donations and recreational facilities.

               Note: True CSR requires satisfying all four parts consecutively.



                 NB: Whilst this is not contained in the syllabus and will not be examined directly,
                 it is a good framework to understand the basic concept of CSR.




                  Illustrations and further practice



                  Now try TYU question 1.






               88
   89   90   91   92   93   94   95   96   97   98   99