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CONTENTS
Page
Chapter 1 An introduction to strategy 1
Chapter 2 External analysis 9
Chapter 3 Internal analysis 23
Chapter 4 Mission and stakeholders 31
Chapter 5 Strategic choice: competitive strategies 37
Chapter 6 Strategic choice: other options 45
Chapter 7 Methods of strategic development 51
Chapter 8 Organisational structure 61
Chapter 9 Business process change 71
Chapter 10 Information technology 81
Chapter 11 Marketing 97
Chapter 12 Project management I: the business case 107
Chapter 13 Project management II: managing the project to its 123
conclusion
Chapter 14 Financing and cost accounting 133
Chapter 15 Strategy and people 151
Chapter 16 Change management 167
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