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Methods of strategic development
3.4 The parenting matrix (Ashridge)
H
Ballast Heartland
Ability to add value Parenting
matrix
Alien territory Value trap
L
L Opportunities to add value H
In order to assess the ability to add value the parent’s core competences and unique
resources may be provided.
Opportunities to add value may be assessed by comparing strengths of parent to
weaknesses at the SBU.
Illustrations and further practice
Now try TYU question 6.
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