Page 3 - BA1 Integrated Workbook STUDENT 2018
P. 3
CONTENTS
Page
Chapter 1 The process of strategy formulation 1
Chapter 2 Mission, vision and stakeholders 11
Chapter 3 Ethics and corporate social responsibility 21
Chapter 4 External analysis 29
Chapter 5 Internal analysis 39
Chapter 6 Position and gap analysis 47
Chapter 7 Strategic options and choice 59
Chapter 8 Performance measurement 69
Chapter 9 Information technology and e-business 81
Chapter 10 Information and knowledge management 93
Chapter 11 Customers, suppliers and supply chains 101
Chapter 12 The context of change 111
Chapter 13 Managing the change process 119
Supplementary objective test questions 129
Answers to supplementary objective test questions 155
P.3
