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Pricing

10.3 Complementary product pricing

A complementary product is one that is normally used with another
product. Complementary goods provide suppliers with additional power
over the consumer.

Examples include:

 razors and razor blades – if sales of razors increase more razor blades will also
be bought Other examples of complementary products are:

 game consoles and associated games

 printers and printer cartridges.

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