Page 157 - Microsoft Word - 00 Prelims.docx
P. 157

Relevant costing





                           One off contracts





                             When a business is presented with a one-off contract, it should apply
                             relevant costing principles to establish the cash flows associated with
                             the project in order to help set a price.



                             Minimum contract price = total net relevant cash flow associated
                              with the contract.


               11.1 Comments on the method used

                    The minimum price is effectively a break-even price, so will give the firm no
                     gain or loss.

                    If the contract price does not cover these cash flows then it should be
                     rejected as the company will have less cash if it accepts the contract.

                    Any price higher than the minimum will mean that the company is better-off
                     accepting the contract than rejecting it.


               11.2 Further considerations

                    The price may be acceptable for a one-off contract but not for pricing all
                     contracts and products – for example, when viewing a one-off contract fixed
                     costs will probably be ignored as unavoidable. However, if every manager
                     ignores fixed costs, then the company will end up making a loss.

                    The minimum price obtained using relevant costing may be much lower than
                     typical market prices. A firm may thus be reluctant to accept this price if it
                     might affect the prices of other contracts in the future – for example, other
                     customers may hear about the low prices offered and demand similar lower
                     prices on their contracts.

                    On the other hand a company may be willing to accept a loss on this contract
                     if it increases the chances of winning subsequent contracts (albeit at what
                     price?).












                                                                                                   151
   152   153   154   155   156   157   158   159   160   161   162