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Relevant costing
One off contracts
When a business is presented with a one-off contract, it should apply
relevant costing principles to establish the cash flows associated with
the project in order to help set a price.
Minimum contract price = total net relevant cash flow associated
with the contract.
11.1 Comments on the method used
The minimum price is effectively a break-even price, so will give the firm no
gain or loss.
If the contract price does not cover these cash flows then it should be
rejected as the company will have less cash if it accepts the contract.
Any price higher than the minimum will mean that the company is better-off
accepting the contract than rejecting it.
11.2 Further considerations
The price may be acceptable for a one-off contract but not for pricing all
contracts and products – for example, when viewing a one-off contract fixed
costs will probably be ignored as unavoidable. However, if every manager
ignores fixed costs, then the company will end up making a loss.
The minimum price obtained using relevant costing may be much lower than
typical market prices. A firm may thus be reluctant to accept this price if it
might affect the prices of other contracts in the future – for example, other
customers may hear about the low prices offered and demand similar lower
prices on their contracts.
On the other hand a company may be willing to accept a loss on this contract
if it increases the chances of winning subsequent contracts (albeit at what
price?).
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