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Chapter 19






                           Profitability ratios




               4.1   Return on capital employed (ROCE)

               People who invest their money in a business are interested in the return the business
               is earning on that capital. Expressing this return in the form of a ratio enables
               comparison with other possible investment opportunities.

               ROCE measures the earnings generated per $1 of capital. It is usually stated as a
               percentage.

               The ROCE is calculated as follows:

                                               Operating Profit
                                          Average Capital Employed      × 100%

                             Capital employed can consist of total capital employed (equity + non-
                             current liabilities) or just equity.





                  Illustrations and further practice


































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