Page 2 - AB INBEV 2018 CASE STUDY 1

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Contents
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1. INTRODUCTION 2

2. ASSESSMENT CRITERIA 2

3. SUBMISSION FORMAT AND RULES 3

4. DISCLAIMER AND WARNING 3

5. THE REQUIREMENT 3

6 THE CASE SCENARIOS (For your ACTION)

Issue/scenario: Africa Direct Entry via Nigeria 4

Issue/scenario: B2B and Downstream Supply Chain Strategy in Southern Africa 6

Issue/scenario: Integration, Synergies and Execution Risk 7

Issue/scenario: Environmental Hazard in China 10

Issue/scenario: Deal Funding Strategy and Group Financial Performance 11

NB: This pack contains the ONLY 5 scenarios to be solved and included in your report. Before you proceed,
please ensure you have read and understood the background case study, published separately and titled
‘Anheurser-Busch InBev [AB InBev] and SABMIller: Would Strategic Benefits Come Easily With
‘’Newco’’?

The CFO Business Case Study Competition 2018 Pack
www.charterquest.co.za | Email: thecfo@charterquest.co.za