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Chapter 12




               3.1   Decision rules: Attitudes to risk



                     Risk averse                    Risk neutral                   Risk seeker







                    Aim for the best                   Ignore the                 Aim for the best
                         possible                       range of                       possible
                     outcome in the                 outcomes and                   outcome in the
                       worst case                     aim for the                     best case

                        scenario                      highest EV                       scenario







                        Maximin                    Expected value                     Maximax









































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