Page 9 - Citizens' Education Inc.
P. 9

Business Model



                                          Combines a New Arrangement of Learning with Hardware,
                                       Software, and Service to Provide New Learning Convenience to
                                                                           Students

              Student Value Position                            Profit Formula                             Key Resources and Processes


                                                                                                                Key Resources
           High School Customers
                                                             $59 per month

            High School Students                                                                        “A” Level Management Team
                   Teen Mom                                 $225 Individual                          Technology That Makes Learning
               African American                                                                                     Scalable
                  Homeschool                                       ******                                        Collaborative
               Parent of Student                                                                              Minimum Friction
                                                                Revenue Model                                     Accessible
                                                                                                          Accreditation & Branding
           Student Value Offering                             Fixed Variable Cost
                                                          Breakeven 2,500 Students                                Key Processes

          Wide Choice of Learning                           All Revenue Up Front
                                                                                                                   PAD System
          Opt In Tailored Learning
         Learning Based on Desire                             50% Profit Margin                                Follow The Student
        Learning Linked with Social                                                                           Management System
                   Mobility                                     $59 per month                                    Idea To Market
                                                           1000 Students = $59,000
           Low Cost/High Quality                         10,000 Students = $590,000                       Near Frictionless Experience



                                                                                                                                       8
       Confidential
   4   5   6   7   8   9   10   11   12   13   14