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2019 SE4A Conference Successful

Why do people attend
conferences?
5 key reasons for attendees and
event organizers
by: Curtis Coulter

“A number of years ago, I was
chatting with a friend of mine
who works in market research
and he turned to me and
asked, “This may be a stupid
question, but why do people
attend conferences?”

“It made me pause to think for a
moment. As a conference or-
ganizer, this is the ultimate
question. When I first entered
Photo: Karen Laws the “conference realm”, I was
oblivious and ignorant to the
Above, Aaron Bradley, ETHRA AAAD Director, speaks main answer(s) to this question.
at the SE4A Conference, Opening Session on Monday, That being said, I am a believer
September 9, 2019, at the Opryland Hotel in Nashville. that there isn’t a definitive an-
swer which applies to everyone
10 years later. As a junior con-
For more pictures, news and the upcoming 2020 SE4A ference organizer, I was not di-
Conference, visit the web-site listed below. rectly taught the fundamental

reasons as to why people attend
industry events. I learnt this
over time, having witnessed the
social and educational benefits
which conferences bring to
attendees, speakers and spon-
sors alike. Again, no two events
are the same, and one mustn’t
confuse a conference with a
trade show or other event
types. Participant agendas can
be completely different in this
respect.”
https://curtiscoulter.com/why-do
-people-attend-conferences-5-key
-reasons-for-attendees-and-event
-organizers/

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