Page 21 - brand manual

CHOOSING PHOTOGRAPHY

A picture is worth a

thousand words.Choosing
the right image is the

single most important
visual decision you’ll

make for any asset.We
need imagery that you

can look at and think
‘I’ve felt like that’.

•Capture a moment in a
story,

•Have a warm tone
•Have a child or children

in focus
•The children are of vari-

ous ethnicities, genders,
ages

EXAMPLES
Here we capture and

express the style and
content we are looking

for as they all share a
common theme. Our

photography must always
present real emotion as

the subjects tell a visual
story that our audiences

can connect with upon a
personal level.