Page 7 - RETAILING Amimah Talib L
P. 7
wheel of RETAILING
Numerous theories have been brought out in order to
attempt to explain the evolution of retail enterprises all
over the world. The Wheel of Retailing most probably will
be the 1 which is well known & describes the life cycle of
evolution of retailing. This method is considered to be 1 of
the oldest methods for explaining the patterns of
competitive development & changes in retailing over the
ages. It was developed by Malcolm McNair at Harvard
University. This theory attempts to describe the
competitive nature of the retail sector.
