Page 5 - PowerPoint Presentation

THE OPPORTUNITY

• RedZone is a successful high intensity interval training (HIIT) fitness studio concept

developed by Pivotal Fitness, a health club chain in Charleston SC

• RedZone studios are currently operated only within Pivotal’s clubs

• The RedZone heart-rate technology is also being deployed within Pivotal’s cycling and functional
training studios

• Over the past five years the size of the traditional health club market has grown by

2%, while the boutique studio market has grown by 74%

• One of the most successful boutique fitness studios is Orange Theory, another HIIT

concept, which has opened 750 franchise locations in five years

• RedZone and Orange Theory have similar workouts and technology, although RedZone workouts

offer more variety and are led by certified personal trainers

• Industry experts predict that the HIIT, indoor cycling and functional training markets

will continue to grow, and that multi-studio boutique facilities will now emerge

• Redzone is launching its first stand-alone locations in Charleston with three studios

(HIIT, cycling and functional training), all leveraging the RedZone technology

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