Page 126 - Protec PR Book Volume 2

Protec Takes Home Three Wins At Middle East Event Awards 2017 and Introduces Real Time Graphic Tool
May 24, 2017 Joe Kleiman Business, Europe & Middle East, Events, News, Technology & Media, World markets 0
With video technology growing at a furious pace, Protec introduced another unique tool that the company believes will shape the way video content is used across all types of events.
Protec’s latest technology investment in Notch – a real-time visual effects software created by 10bit Technologies, was introduced to the Middle East region’s live event industry at the recently held Middle East Event Show 2017. The first company in the region to invest in this technology, Protec demonstrated the software’s advanced real-time effects generation to visitors at the Expo while its robot was making sure visitors to the stand were kept refreshed with hot and cold beverages at the company’s ever popular ROBOBAR.
Protec demonstrated the power of Notch, which allows users to continually innovate with effects in real-time
by creating, changing, compositing and editing with immediate feedback. Notch is designed to allow users
to plan, create and track with their visual narrative, for a close, compelling and visually arresting account.
With the industry demanding a new class of tool to produce high quality visual effects, while working unconstrained on the final product in real time, the development and introduction of Notch delivers. Convinced that is probably the most complete, controllable and integrated real-time visual effects engine around that has set new standards for real-time, Protec is offering this latest tool to its clients in the region. The company also looks forward to integrating this technology with its other exciting real time tracking solution – BlackTrax and its d3 media servers to develop a new beginning in interactive video technology for the Middle East.
As Protec introduced yet another new technology to the Middle East at the Expo, the excitement of the imminent industry awards ceremony didn’t miss a beat. With the success of the creative tools Protec had to offer at the 2-day expo, the company’s attention was eventually shifted to the awards ceremony.