Page 129 - Protec PR Book Volume 2

Approaching the end of a very busy season in the Middle East, there was one more important event that the events industry in the region would be looking forward
to – The Middle East Event Awards for 2016/2017. There was a sense of excitement that could be felt across the industry in the lead up to the awards ceremony this time, as everyone was aware that it would have to take something really special to break through the competition in every award category.
Bold creativity had worked its way into a myriad of great events throughout the year across the Middle East and for Protec, a company that prides itself in its creative and innovative use of technology; there was one more bit of exciting technology that the company was going to offer, a day before the ceremony was to take place.
With video technology growing at a furious pace, it would come as no surprise that Protec would find another clever tool that the company believes will shape the way video content is used across all types of events.
Protec’s latest technology investment in Notch – a real-time visual effects software created by 10bit Technologies, was introduced to the region’s live event industry
at the recently held Middle East Event Show 2017. The first company in the region to invest in this exciting technology, Protec demonstrated the software’s clever real-time effects generation to visitors at the Expo whilst its robot was making sure visitors to the stand were kept refreshed with hot and cold beverages at the company’s ever popular ROBOBAR.
Protec demonstrated the power of Notch where you can continually innovate with effects in real-time, creating, changing, compositing and editing with immediate feedback. Notch is designed to allow you to plan, create and track with your visual narrative, for
a close, compelling and visually arresting account. With the industry demanding a new class of tool to produce high quality visual effects, whilst working unconstrained on the final product in real time, the development and introduction of Notch has certainly delivered. Convinced that is probably the most complete, controllable and integrated real-time visual effects engine around that has set new standards for real-time, Protec
is very excited to be able to offer this latest tool to its clients in the region. The company also looks forward to integrating this technology with its other exciting real time tracking solution – BlackTrax and its d3 media servers to develop a new beginning in interactive video technology for the Middle East.