Page 158 - Protec PR Book Volume 2

Protec Continues To Impress At 18
DUBAI – After 18 years of producing some of the region’s most memorable shows, Protec – a Dubai-headquartered event technical and staging solutions company, continues to deliver extraordinary experiences through its creative technical skills.
Company founder and CEO Stephen Lakin shares how Protec has grown from its first production in 1999 when it launched the Faiseliah Tower in Riyadh to become one of the Middle East’s largest and most reliable companies.
“We have seen the events industry evolve considerably over the last 18 years since I started the company. Technology has grown, creativity has become bolder and audience engagement now plays a crucial role in every event. Our clients are spending more time on developing bespoke events, creatively using content with technology to immerse and involve their audiences into their story’s environment. Technology continues to play an important role and new technologies are guiding content developers to dig deeper into their creative talents to make full use of the technical resources to deliver with impact and to stay current.
Protec founder and CEO Stephen Lakin
There is greater demand for a break from the typical sit and listen conference format to a more imaginative, dynamic, immersive and involving experience. This spurs us to continually think creatively and develop new ways
of delivering our productions. So although we are one of the largest events technical and staging solutions company in the world, in my mind, our creative approach to all our projects and the ability to consistently create extraordinary experiences through clever use of technology is what sets us apart.”
Protec offers comprehensive event technology and staging solutions – from innovative design through to technical planning to the eventual implementation. It has 10 fully fledged departments and over 140 handpicked full time staff who are highly trained and are at ease with the equipment and technology the company has continually
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