Page 156 - Protec PR Book Volume 2

Protec continues to impress as it turns 18
Thursday, 28 September 2017
UAE – After 18 years of producing some of the region’s most memorable shows, Protec – a Dubai-headquartered event technical and staging solutions company, continues to deliver extraordinary experiences through its creative technical skills.
Company founder and CEO Stephen Lakin said: “We have seen the events industry evolve considerably over the last 18 years since I started the company. Technology has grown, creativity has become bolder and audience engagement now plays a crucial role in every event. Our clients are spending more time on developing bespoke events, creatively using content with technology to immerse and involve their audiences into their story’s environment. “Technology continues
to play an important role and new technologies are guiding content developers to dig deeper into their creative talents to make full use of the technical resources to deliver with impact and to stay current. There is greater demand for a break from the typical sit and listen conference format to a more imaginative, dynamic, immersive and involving experience.
“This spurs us to continually think creatively and develop new ways of delivering our productions. So, although we are one of the largest events technical and staging solutions company in the world, in my mind, our creative approach to all our projects and the ability to consistently create extraordinary experiences through clever use of technology is what sets us apart.”
The company that started operations in 1999 with 12 employees increased its staff to 21 when it purchased Varilite Middle East and has steadily grown to a 147-strong team of full time employees across all disciplines today. Their growth has included the largest shows the Middle East has seen (both corporate and rock and roll) as well as thousands of smaller meetings and events.
A key factor Lakin claims that has contributed to the company’s success is that it treats every event (whether it is the smallest of small events or a mega-show) with the same dedication and commitment. This approach, he adds, has cemented Protec’s relationships with its clients and has also played its part in the growth of the company as well as the industry in this region.
“In the last eight months, we have invested again in new technology and strengthened our lighting, video and audio departments with new equipment. We have also recruited 14 new staff – from senior management to technicians to ensure we never fall short of the regional industry’s requirements with both quantity and quality.” (Jim Evans)