Page 222 - Protec PR Book Volume 2

Protec Helps Envie Events Create a 'Sensation' in Dubai
by EVENTFAQS Bureau Entertainment (/news/entertainment) | January 8, 2018 | News (/type/News)
Celebrated DJs, Acrobats, dancers, pyrotechnics, lasers, and fireworks synchronised with music across an unending sea of white as the acts united people from all over the world to create a great vibe, while the crowd embraced the “Celebrate Life” theme.
This was Sensation which is not just one of the most popular EDM concepts around the globe but also has a special standing in the Middle East which is known for its awe-inspiring shows. For those of you who do not know, Sensation is the most travelled electronic music event in the world and has been to all continents, 35 countries and 43 different cities and welcomed well over 2 million site visitors worldwide over nearly two decades.
The party implemented an all-white dress code as a tribute to Miles Stutterheim, one of Sensation’s founding members who died in a car accident, and to signify the unity of the ‘dance music family’. It was this 4th edition of Sensation, held at Dubai’s Meydan Racecourse, for which Protec, the Middle East’s largest and most comprehensive technical and staging solutions company, provided a full production infrastructure.
Protec was well aware of the high production values set by producers, organisers and promoters, Envie Events, with whom they have worked closely on events in the past. Responsible for some of the most spectacular, immersive and innovative dance music events in the Middle East, they elevated the standards of the property with state-of-the-art lighting, pyrotechnics, and sound design.
Organisers and Producers of Sensation – Envie Events, is the brainchild of two Belgian entrepreneurs who moved to Dubai in 2011 with goals of transforming the electronic dance music industry of the Middle East. Barry Pavic, an ambitious promoter in mind, joined forces with long-time friend and innovative marketer, Nicolas Vandenabeele, to come up with a brand that has transformed the nightlife and music scene in Dubai – home to people of over 187 nationalities and a melting pot of diversity.
Having hosted the first world exclusive open-air edition of Sensation in Dubai in 2015, two Mega Night Club operations in Europe and various annual partnerships with globally-renowned concepts such as Sensation, Tomorrowland, WMC Miami, and Summer Clubbing Ibiza, Envie Events is well on track to become the ultimate destination of choice for events and concerts in Dubai – attracting the entire MENA Region and beyond.