Page 226 - Protec PR Book Volume 2

Protec Creates A Sensation In Dubai
by Nook Schoenfeld ▪ in International News ▪ Created: 02 November, 2017
DUBAI – Celebrated DJs, Acrobats, dancers, pyrotechnics, lasers and fireworks synchronized with music across an unending sea of white. Organizers Filled the atmosphere with stunning structures, unique elements and beautiful light-shows which illuminated the crowds in a white oasis. The acts united people from all over the world to create a great vibe, while the crowd embraced the “Celebrate Life” theme.
More details from Protec – www.protec.com:
This was Sensation which is not just one of the most popular EDM concepts around the globe but also has a special standing in the Middle East which is known for awe inspiring shows. Sensation is the most travelled electronic music event in the world and has been to all continents, 35 countries and 43 different cities and welcomed well over 2 million site visitors worldwide over nearly two decades.
The party implemented an all-white dress code as a tribute to Miles Stutterheim, one of Sensation’s founding members who died in a car accident, and to signify the unity of the ‘dance music family’. It was this 4th edition of Sensation, held at Dubai’s Meydan Racecourse, for which Protec, the Middle East’s largest and most comprehensive technical and staging solutions company, provided a full production infrastructure.
Many world-famous artists have appeared at Sensation. Tiësto played at the very first event in the year 2000, and almost all DJs now heading the Top 100 DJ lists have played at Sensation somewhere in the world: Armin van Buuren, Martin Garrix, Hardwell, David Guetta, the former members of the Swedish House Mafia, to name only
a few. This year’s Dubai event featured Mr. White, Sam Feldt, Danny Avila, Don Diablo, Sunnery James & Ryan Marciano and Steve Angello.
Protec were well aware of the high production values set by producers, organizers and promoters, Envie Events, with whom they have worked closely on events in the past. Responsible for some of the most spectacular, immersive and innovative dance music events in the Middle East, they put high store in state-of-the-art lighting, pyrotechnics and sound design.
Organizers and Producers – Envie Events, is the brainchild of two Belgian entrepreneurs who moved to Dubai in 2011 with goals of transforming the electronic dance music industry of the Middle East. Barry Pavic, an ambitious promoter in mind, joined forces with long-time friend and innovative marketeer, Nicolas Vandenabeele, to come up with a brand that has transformed the nightlife and music scene in Dubai – home to people of over 187 nationalities and a melting pot of diversity.
Having hosted the first world exclusive open-air edition of Sensation in Dubai in 2015, two Mega Night Club operations in Europe and various annual partnerships with globally-renowned concepts such as Sensation, Tomorrowland, WMC Miami, and Summer Clubbing Ibiza, Envie Events is well on track to become the ultimate destination of choice for events and concerts in Dubai – attracting the entire MENA Region and beyond.