Page 35 - Protec PR Book Volume 2

Protec’s Event Production Guide
For this issue we are privileged with a contribution from Protec based in Dubai on how they go about delivering memorable experiences.
Sound and AV are no longer being used as just event support services but as a crucial link to providing that experience of immersion perfectly. Lighting, projection, spatial audio that you see and hear, wind and smoke that you feel and smell... are all co-ordinated together to trigger an emotion or to tell the story you want to share. Sound, AV and other stage Special Effects are being used to activate imagination and immersion, two
elements that form the heartbeat of the delivery of a successful event experience.
As a technical & staging company, this is the core of our delivery for a majority of the events we provide solutions for at high standards without cutting
any corners.
1. Pick a great production partner
Don’t settle for an AV partner that can’t add value to your production. Base your choice on the quality of the crew’s experience & expertise and not just the equipment available. If you have the right team on your side it will make the planning process as well as your event run like a dream. The stronger your relationship is, the more you will be able to depend on your AV partner for both ‒ strong deliveries and good deals.
2. Design your event with your AV partner
If you have got an idea of how you want your event to look, talk with your AV partner at the planning stage to make sure you get the best visual experience for your guests. There are tricks good AV companies have, that could possibly enhance your creative vision and experience, using the latest technologies and equipment you may not be familiar with.
3. Use the Project Managers wisely
Your Project Manager should be your main point of contact from the very start; guiding you through all the ins and outs of kit lists, quotes and set visuals, making sure you have exactly what you need and bringing the latest technology to your event. On-site they should oversee the team, during the build-up of the event and the live day(s) themselves.
4. Get straight answers
Have you ever been bombarded with a list of equipment from your AV company,
half of which you don’t understand, but go with anyway, only because they say so, then end up busting your budget? With greater involvement of your AV partner right from your concept stage, you will have a much better understanding of the equipment and technology proposed. Always talk with the AV company and try to
understand the quote as well as the jargon (not just the price), so you don’t end up paying for a production, that costs twice as much as you should have paid.
5. Health & Safety
With a spate of accidents the events industry has seen in the last couple of years ‒ some fatal, it is hard to fathom that with all the knowledge, experience and easy access to Health & Safety requirements and standards, companies still choose to ignore them and end up with unpleasant experiences. Accidents like these come at a great cost ‒ reputation being just one of them. Choose an AV company that already has this in place and make sure that strict control is adhered to not just protecting yourselves but also the entire industry.
www.productiontec.com
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