Page 14 - SCTDA Annual Report 2016 - En2
P. 14
Integrated Tourism Branding
In 2008 Sharjah launched its branding identity, which was the fruition of a concerted effort to develop an
integrated brand to represent Sharjah. The brand encompasses a slogan and a set of several tools.
The branding has two main components.
The first includes:
A set of visual tools which include a logo,
fonts and colors..
The second includes
A set symbolizing the five sectors that Sharjah
embodies:
Business Tourism
Arts, Heritage and Culture
Education
Adventure, Leisure, Shopping, City
Breaks, Events and Festivals
The East Coast
The branding is inspired by traditional Islamic
designs that distinguish the emirate’s past and
present.
6 Story of a Year - Annual Report 2016
Sharjah Commerce and Tourism Development Authority
