Page 195 - Academic Handbook FoS+29june

Media and User: understanding mass media; understanding the interface between media and psychology, Issues in Media
psychology: Construction of reality, media and culture, media and globalization, Media and ethics, regulation; The Psychology of
Consumer: Consumer Behavior & Psychology, Consumption & Happiness, Consumer Culture & Identity, Interactive and
emerging technologies; Media and advertising: Methods of knowing consumer needs, developing an effective advertising
programme /media promotions/ campaigns for social marketing. Case studies in the Indian context; Critical issues in Media
Influence: Social Influence and media, fantasy vs. reality, Portrayal of Social Groups in Media, stereotyping, Media violence:
Effect on Children and Adolescents, Use & Abuse of Television, Internet, and Social Networking: cybercrime, cyberspace, Role of
Media in Social Change, Media as tool to promote well-being, Case studies in the Indian context.
References:
1. D. Giles, Media Psychology. Lawrence Erlbaum (2008).
2. P. Kotler, K. L. Keller, A. Koshy, M. Jha, Marketing management: A South Asian perspective. Pearson (2012).
3. M.Barker, D. I.Barker, N. F. Bormann, K. E. Neher, Social media marketing: A strategic approach. South Western:
Cengage learning (2013).
4. R. Batra, D. A. Aaker, J. G. Myers, Advertising management. New Delhi: Dorling Kindersley (India) (2006).
5. S. R. Melkote, H. L. Steeves, Communication for development in the third world. New Delhi: Sage (2001).

PS3144: MILITARY PSYCHOLOGY [3 1 0 4]
Military Psychology: Nature, Scope, Historical perspective, Application, Developments, Contemporary issues and Emerging
trends; Psychological Assessment for Personnel Selection-Situational Tests, Cognitive and Personality based Assessment-Issues
and Perspectives; Mental Health issues in Military. Concept of Mental Health, Stress, Combat Stress, Coping with stress,
Substance Abuse and Self Defeating Behaviour, Psychological warfare: Concept, History and functions. Psychological operations:
Low-intensity Conflict, Terrorism; Leadership in Military: Effective leadership, Leading small and large units, Group cohesion and
morale.
References:
1. N. Maheshwari, V.V. Kumar Military Psychology: Concepts trends and interventions. New Delhi: Sage Publications
(2016).
2. R. Gal, A. D. Mangelsdorff, Handbook of military psychology. Oxford, England: John Wiley & Sons (1991).
3. V. Bowles, P.T. Bartone, Handbook of Military Psychology: Clinical & Operational Practice. USA: Springer Nature (2017).

PS3170: PROJECT [0 1 0 4]
Objectives: Students should be enabled to design and conduct an original and ethical research. They should be able to write a
Project report in the APA format. The research done can either be empirical/data based.

DSE-II
PS3240: HEALTH PSYCHOLOGY [3 1 0 4]
Introduction: Introduction to Health Psychology: components of health: social, emotional, cognitive and physical aspects, mind-
body relationship, goals of health psychology, Bio-psychosocial model of health; Behavior and health: Characteristics of health
behaviour; Barriers to health behaviour; Theories of health behaviour and their implications; Health Enhancing Behaviours:
Exercise, nutrition, safety, pain, stress management; Health and Well-being: Happiness, Life satisfaction, Resilience, Optimism
and Hope.
Reference:
th
1. S.E. Taylor, Health psychology (6 e.). New Delhi: Tata McGraw Hill (2006).
th
2. J. Ogden, Health psychology, (5 Ed.). Bangalore: McGraw Hill (2012).
3. M. R Dimatteo, L. R. Martin, Health psychology. New Delhi: Pearson Education (2017).
4. G. Misra, Psychological Perspectives on Stress and Health. New Delhi: Concept Publishing (1999).
th
5. A. Felicity, Health Psychology and Behaviour (8 e). New Delhi: McGraw Hill Education (2011).

PS3241: HUMAN RESOURCE MANAGEMENT [3 1 0 4]
Introduction to Human Resource Management (HRM): HRM and HRD, Context and issues in HRM; Human Resource Practices:
Job analysis; Recruitment and selection; Training; Performance evaluation; International human resource management (IHRM) -
The context of Globalization, Role of culture in IHRM, Dimensions of Cultural difference (Hofsteade), Policies and practices in the
multinational enterprise. Organizational change: Concepts, models (one model), techniques (one for individual and one for
group); Organizational development: Concepts, models (one model), techniques (one for individual and one for group).
References:
th
1. P. E. Spector, Industrial and Organizational Psychology (6 Ed.). India: Wiley (2016).
2. J. Bhatnagar, J. Budhwar, The changing face of people management in India. London: Routledge (2009).
3. M.G. Aamodt, Industrial/ Organizational Psychology. Belmont: Wadsworth Publishing (2001).
4. D. R. Briscoe, R. S Schuler, L. Claus, International human resource management: Policies and practices for multinational
enterprises (3rd e). New York: Routledge (2009).
rd
5. N.K. Chadha, Human Resource Management-Issues, case studies and experiential exercises. (3 e.) New Delhi: Sai
Printographers (2005).

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