Page 40 - April2019Spectrum_Neat

Marketing Expert

in the United States that doesn't exist. Our mobile and data The challenge I ask, with all of our universities and smart
costs are one of the most expensive in the world. The options cities that are being built, why is it Canada is not innovative
when it comes to 5G are three companies. Huawei at the to be one of the top developers and suppliers of a 5G option?
cheapest, Ericsson and Nokia. These three manufacturers of The answer is simple. The cost to innovate and technologically
5G equipment come at a cost. Canadian telecommunication develop in this country is too expensive. Labour, regulations,
companies are begging our government to open the channel and cost of development cannot be subsidised enough by
and business to China for Huawei to offer its products. The the government to allow a 5G science to be not only created
challenge: if its equipment is stealing our information and in Canada but to be manufactured and developed.
sending it back to China, can you imagine the privacy issues
we may face in the future? 5G will be the next stage of where technology will be taking
us. The speeds of which 5G can transfer information will alter
The big hurdle of 5G is that we need this technology if we everything. The challenge with 5G is it takes a lot of equipment
want to keep competitive in an economic environment with to allow the signals to transfer. 5G will see satellite dishes
other countries around the world. Companies won't invest in on many buildings to help bounce the signal everywhere. It
the country if it can't have the ability to utilize technology is a directional signal which means that there will be many
that is common everywhere else. The challenge of course, if buildings and lamp-posts that will look like there is a rotor
our only two choices are Nokia and Ericsson to provide the attached to it meaning cities will not be pretty if it is 5G. But
5G equipment, it's going to come at two-thirds to double the the benefits are amazing. Autonomous cars will be able to
price to install. That cost means a higher price for Canadians drive and communicate with each other seamlessly, medical
to pay on our mobile and Internet fees. As I mentioned, science will take on a whole new level allowing for holograms
Canada is already one of the most expensive places to utilize in clear 4K images to communicate with doctors across the
data technology. Is it really worth citizens of the country to country in real time. It would be no lag, no interruptions and
pay this fee when at the end of the day we may not be able no delay. 5G is the future, but the question is, can Canada
to afford actually using it? afford not to use a Chinese option, and if we do go with it
what are we sacrificing in the long run?

Adam Oldfield, is the President of CityHosting, FPM Marketing,
FPM3 a full service online agency located in Hamilton Ontario,
New York, Philadelphia and New Jersey. The creator and
proprietary owner of the Mingle and developer of HR software
for SME. Adam teaches marketing and sales at Mohawk
College and is the co-owner of MTS collections services,
uBowl Canada and Thunder Alley a Family Entertainment
Centre in Hamilton.

40 www.cambridgechamber.com
Spring 2019