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Members in the News

tant public safety messages in the event of large scale emer- barriers that hold them back, and help them take meaningful
gencies such as floods, severe weather, or significant power steps toward a better future.
outages. Residents and businesses near an emergency can
be informed using geo-mapping technology. Notifications can The $10,000 donation was made by Gore Mutual Insurance
be delivered to home phones, mobile phones, text and email. Company in response to United Way’s annual holiday giv-
ing campaign. Much like United Way’s very successful Giving
A new website, www.AlertWR.ca, has been launched to pro- Tuesday campaign that focused on The Opioid Fund, the
mote the system and allow residents to sign up for notifica- holiday campaign sought to highlight the isolation, mental
tions on multiple devices. The site also highlights local risks health struggles, and poverty experienced by people in our
and emergency preparedness information. community at a time when many of us were celebrating with
loved ones.
The AlertWR system has a basic database of home phone Thanks to a generous match from an anonymous donor, the
numbers, however, residents are encouraged to sign up on donation from Gore Mutual Insurance Company becomes a
www.AlertWR.ca/subscribe to ensure they receive notifica- $20,000 boost for programs that deliver warm meals, provide
tions on their preferred devices for their preferred locations free rides to medical appointments, and offer opportunities
(e.g. home, work or child’s school). Multiple family members for friendship. Together, these services help ensure seniors
in a household can also sign up for their own notifications. and those living with disabilities are able to live with dignity
and support.
United As One Gore Mutual sets the bar in
lead-up to corporate giving challenge Thousands continue to struggle in Waterloo Region with
chronic poverty, isolation, hunger, homelessness, addiction
A $10,000 gift to support vulnerable people in Waterloo Re- and poor mental health — and more funding for essential
gion may be just the incentive for other corporations to give services is required to help community members reach their
people in our community a chance at a better future.
full potential.
In March, the United Way launched “United As One,” a corpo- United Way hopes others will be inspired to rise to Gore’s
rate challenge to local business leaders and influencers to challenge — and are providing businesses and corporations
step up to help meet people’s basic needs, break down the the platform to easily donate $5,000, $10,000 or $20,000.

www.cambridgechamber.com 9
Spring 2019