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Instead, Ashely recommends re-evaluating your focus on social media
platforms that would work better to promote your business’ brand, Lawyer
such as Instagram, Threads, Snapchat or Bluesky, even if your X (Twitter)
account still retains thousands of followers. Can a person who suffers from delusions
“The ethical people that you’re looking to communicate with aren’t all on make a will?
Twitter right now,” she says. “Even if they say they are and they’re still a
follower, they’re not really there.” There is no requirement that an individual have a perfect
mind or memory in order to have the requisite testamentary
Competitors of X, like Instagram, TikTok, and LinkedIn, have taken this capacity to execute a will. In many cases people suffering
opportunity to attract disillusioned businesses. These platforms offer from delusions can still function in society and may still have
more sophisticated targeting tools, robust safety features, and higher sufficient capacity to make a will. Before he died, a New
Brunswick man, Louis Fournier, (who believed that he was a
engagement rates, making them attractive alternatives for advertisers. target of electronic harassment and slept with a pot on his head to stop hearing
Meta’s Threads, a text-based platform launched in mid-2023, quickly microwaved voices) left his approximate $650K estate to his fiancée of 5 years
gained traction as a ‘Twitter alternative’, luring away both individual users whom he had never met in person. In order for a person to have testamentary
and businesses looking for a less volatile environment. As well, Bluesky capacity, they must understand that they are gifting their assets to certain parties
introduced a suite of anti-toxicity features this past summer to combat on death and they have to understand the nature and extent of the property
they are gifting and they have to understand the claims of those persons whom
harassment and provide a more ‘user friendly’ experience. they may be excluding. Mr. Fournier, who was quite intelligent, may well have
understood all of those things, but the court found that his particular delusions
Multiple platforms not necessary had been shown to have a meaningful impact on the actual terms of his will and
“It’s good to go with social media platforms that verify and are trying to that therefore, his will was invalid.
keep the spam out,” says Ashely, adding it may not be necessary to be McSevney Chaves LLP | 101-498 Eagle Street North, Cambridge
on multiple platforms depending on how you’re trying to promote your 519-653-3217 | www.mcsevneychaves.com
brand. “You have got to step back and ask yourself what kind of content
are you creating? Who are we trying to make it for? And then really focus Real Estate
on that community side, not that you have 50,000 followers. That’s great,
but if nobody's talking to you where's the ROI?”
As X continues to evolve, the long-term viability of its business model A building permit is in your best interest
remains in question. However, the platform’s reputation as a stable and A home improvement boom is in full swing in Canada &
homeowners are investing more money in renovations than ever
trustworthy space for businesses has been significantly tarnished. For before. Whether it’s a do-it-yourself task or a major professional
now, the exodus of advertisers serves as a cautionary tale about the project, more of today’s homeowners are investing time & money
delicate balance between free expression and the need for moderation to make their residences more functional & more comfortable.
in digital spaces. One of the requirements of your home improvement project may
be acquiring a building permit. Although considered by many
Tips for Businesses When Selecting Social Media Platforms: to be an added inconvenience & expense, building permits are
actually important safeguards that help ensure you get sound
1. Understand Your Target Audience Gary** & Debbie*
Baverstock
Platforms like TikTok appeal to younger users, while Facebook often 519-622-7677(bus), workmanship & good value for your money.
caters to an older demographic. LinkedIn is ideal for B2B professionals, 888-218-6589 You should check with the local authorities in your township or
(toll-free)
while Instagram attracts visual-centric audiences. The more aligned the ** Broker of Record municipality prior to beginning work to see if a permit is required.
platform is with your audience, the more effective your efforts will be. * Broker Applying for a building permit ensures that your project conforms
to local building codes & other regulations. Your project will be
website:
2. Define Your Goals TheBaverstockTeam.ca inspected by a qualified building inspector to confirm that the
Are you looking to drive website traffic, increase brand awareness, email: project follows the plans submitted for the permit. The inspector
Gary@
generate leads, or build a community? For example, Instagram and TheBaverstockTeam.ca also ensures that appropriate materials & construction methods
Pinterest are great for showcasing products, while Twitter excels in real- have been used for the safe usage of your project.
time engagement. Matching your goals with platform strengths ensures
better ROI. Renovation
3. Consider Content Formats
Different platforms excel in specific content types. Instagram and TikTok During the renovation process, can we add, remove,
thrive on short, engaging video content, while LinkedIn favors professional or change the scope of the project?
articles and thought leadership. If you lack resources for creating high- Absolutely! At Jackman Renovation, we prioritize flexibility to
quality videos, focusing on text-based platforms like Twitter or LinkedIn ensure a smooth and affordable experience for our clients.
Any changes to the project scope are documented through
might be more manageable. formal change orders or credits, depending on whether work
is being added or removed. We utilize advanced construction
4. Assess Your Industry Presence management software to streamline this process, keeping the
Analyze where your competitors and industry leaders are most active. project organized and on schedule.
While you shouldn’t copy them outright, understanding their strategies
can help you identify relevant platforms and trends. A strong presence in Can we stay in our home during the renovation process?
the right niche can give your business a competitive edge. Whether you can remain in your home during renovations depends on the scope
of work and the available living space. For kitchen renovations, planning ahead
is essential, as your stove will be out of service. Setting up a temporary kitchen
5. Evaluate Platform Features and Costs
Some platforms may require higher advertising budgets to be effective, with a collapsible table, microwave, and refrigerator can make the process more
manageable. If renovating between spring and fall, having access to a grill can
while others offer organic reach opportunities. Look into ad pricing, also be helpful.
analytics tools, and features like shopping integrations to determine if a
platform aligns with your budget and business model. Nathan Subject, Vice President 519-896-9009
Renovation Division www.JackmanLtd.com

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