Page 3 - MOCK UP - Jag Club of SWFL Magazine

HISTORY
+ Jaguar Lifestyle

& SWFL Club

Perks

FROM SIDECAR TO WORLD CLASS CAR

Before Jaguar developed bodies for lowed began its phase of mergers and
passenger cars or even acquired it’s company growth starting in 1966.
iconic name, the company produced Today, the Jaguar brand encompass-
sidecars under the name Swallow es motorsport, luxury, classic, and
Sidecar Company.
modern lifestyles. Although the con-
The two founding motorcycle enthusi- cept of Jaguar originated in England,
asts, William Lyons & William Walmsley the Jaguar lifestyle has made its way
produced sidecar equipped motorcy- into the lives of millions across the
cles in Blackpool, Lancashire before globe.
Lyons developed S.S. Cars Ltd., which See jaguarheritage.com for more his-
manufactured sports saloon cars from tory on this iconic company.
1934 until wartime in 1940 in associa-
Left to Right: William Walmsley & William Lyons tion with Standard Motor Co. Many of
Photo Credit: jaguarheritage.com these models were the first to bear the
Jaguar name. The company name
changed to Jaguar Cars in 1945 fol-
WHAT IT MEANS

TO BE A JAGUAR OF

SOUTHWEST FLORIDA

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