Page 40 - Microsoft PowerPoint - Social Media for Community Groups [Autosaved 16 Aug].pptx
P. 40
just because you’ve posted, doesn’t mean all your followers will see. Need to keep putting out useful and interesting content that people want to engage with and ideally something every day. This still won’t mean everyone sees your posts though as FB want you to spend money on advertising to
Includes a ‘call‐to‐action’ (CTA) e.g. ‘visit our website to
SAMPLE FACEBOOK POST
THIS POST: Tags in partners Has a slideshow of ten images Is written in a friendly, conversational tone find out more <LINK>’, ‘please share’ etc. BUT! Beware Facebook’s algorithm (EdgeRank) – promote them (using the ‘Boost post’ button)
‘Boost post’ button, where you can allocate some money to the post to make sure more people see it
