Page 120 - Bamboo strip jewlery craft

SWOT ANALYSIS OF BAMBOO STRIP JEWELRY CRAFT

STRENGTHS: WEAKNESS:

Bamboo is one of the most crucial nature’s This type of market is still confined to rural areas of
substitutes for the endangered rainforest hardwoods. the nation.

Bamboo handicraft not only demands human The price of the products are very low and even the
resource but also reduces carbon footprint low price has not encouraged buyers in the region.
significantly. Along with the craft community, people
Lack of marketing linkage, promotion activities and
involved in bamboo plantation, harvest and primary
digitalization for having an extensive reach among the
processing additionally generate income. This makes
customers.
it a “triple bottom line” approach.
Proper packaging & display is not there.
Lower capital investment is a significant

characteristic that is considered as the strength of No product diversification prompts a lot of
this craft. competition among the artisans as every one of them
is producing similar kinds of products and selling
Easy availability of raw materials. The manufacturing
them in the same markets and identical traders.
procedure is quite frugal.
The artisans are skilled but they are still
The production and the scale of this handicraft does
manufacturing the same products for a long time and
not end up repeating the commercial exploitation of
incapable to match the modern-day demands in terms
resources.
of quality and design.
This craft utilizes the natural advantage of bamboo-
flexibility. A highly mechanized industrial (bamboo
ply, round stick making), which does not help the

crafts-person nor uses the natural advantage of
bamboo. This handicraft entails the craftsperson in
all stages of production- at the level of the bamboo
crop, at the making of bamboo strips, and finally the
designs.