Page 13 - Bamboo strip jewlery craft
P. 13

MARKET STUDY

                                                                                               During my research, I ran over the

                                                                                               existing designs in the offline and
                                                                                               online market. The products are well
                                                                                               finished. However, the designs did
                                                                                               not look too appealing as the designs
                                                                                               comprise of very  basic forms. It fails
                                                                                               to attract fashion-conscious market


                                                                                               It is getting difficult for the
                                                                                               craftsperson to survive in this
                                                                                               contemporary globalized society.
                                                                                               Moreover, there is no design
                                                                                               diversification in spite of being from
                                                                                               different areas of India.
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