Page 28 - Bamboo strip jewlery craft
P. 28
SURVEY
It was imperative to comprehend the awareness,
liking, preference and purchasing behaviour of Indian
ladies for this jewelry. I began with accessing their
On a scale , how strongly do
engagement towards organic jewelry handicrafts of
you feel the need to having
India which uses organic materials: golden grass, jute,
contemporary designs in
terracotta, sea-shells, paddy seeds, and cane. In the
following section, I directed a survey about my
, as the fast fashion trend is
coming to the jewelry industry as improvised quilled bamboo-strip jewelry designs.
well.
The vast majority of the respondents are younger
women of age 18- 25 years, belonging to Tier 1 and
Tier 2 cities of India.