Page 525 - SSB Interview: The Complete Guide, Second Edition

teachers and students.

7. Incentives: To promote a sense of commitment and involvement in the
project and also to monitor the status and progress Swachh Sarvekshan,

carried out by the Quality Council of India, is an extensive sanitation

survey across several hundred cities. The progress and impact of
Swachh Bharat Abhiyan and the performance of each city is evaluated

on five parameters:

a. Municipal solid waste, sweeping, collection and transportation

b. Municipal solid waste, processing and disposal of solid waste

c. Open defecation free/toilets

d. Capacity building and e-Learning

e. Provision of public and community toilet seats

Information, education, communication and behaviour change was

assessed to enable mid-course corrections in the campaign. The survey

was carried out in 2016 and 2017 and Indore and Mysore topped the
charts respectively while Asansol and Dhanbad were at the bottom of

the charts.

8. Comments: A laudable and noble concept that has had an impact on the

health and hygiene perspective of a larger population. To revolutionise a

mind change of a billion-strong population is an exercise of epic
proportions. The relentless campaign and the aggressive outreach

through print, electronic and social media has had a visible impact in

altering the mindset of the rural population whose hardcore and age-old
traditions are almost impossible to change.

The positive effect of this exercise is a perceptible paradigm shift in

the civic responsibilities of the masses. Pride in their locality, township
and environment has assumed importance and it is hoped that this

change will develop into a groundswell to propel our great country to be
the cleanest country on the planet.