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THE PROBLEM

            The business had grown organically
            from a small operation into a much
            larger one and in reviewing its
            business practises it identified two
            key issues that could provide them
            with growth opportunities.

            Multigate was a business very much
            founded in principles of innovation
            and developing better products for
            end users. Their whole emphasis was
            on designing and manufacturing                 THE GROWTH OPPORTUNITY
            products for clinicians. Products              Multigate knew that there were areas they could
            were designed on what the business
 CUSTOMER STORY  perceived the customers’ needs            improve on. They just didn’t know how to go about it.
 MULTIGATE   were. As the company stated, this            “We’ve always wanted to design
            gave results that were “50/50. Hit
 MEDICAL    and miss. Some hits, a lot of misses.”         our products. We felt strongly that

 PRODUCTS   The company needed a                           it’s the way we have to go, but we
            better basis for designing and
 Thinking to create    producing products.                 really didn’t know how to do it.”

            Organic growth was strong, but lack
 better user-led innovation  of clear strategy led to areas of the   Ben Chen, General Manager
            business that were underperforming.
            Supply chain is key to a company               Engaging with Growth Services gave them the opportunity
            whose mandate is supply and as one             to reassess how they operated as a business from a functional
 OVERVIEW   of the founders states, “those things          perspective, and more importantly how they thought about
 Multigate is a proudly Australian business located in Sydney that manufactures and   [supply chain] weren’t important   design, product development and a new brand perspective.
 designs consumable surgical tools and is now the largest designer, manufacturer, and   when you were really very small
 supplier of procedure packs in Australia.   but now it is very important for the   The opportunity to grow the business in both the design
                                                           aspect and via improved supply was always there, but it
            business to grow”.
 Over 26 years they have grown from a two-man, one-product operation to a   was the application of Growth Services that would provide
 business that now supplies over 2,000 products that are in constant use by surgeons   Supplying clients on time is crucial   Multigate with the advice and know-how to effect change
 and hospital staff working in emergency wards, operating theatres and post-op.  to have an effective business.  and provide a significant leap in growth.



  20  Department of Industry, Innovation and Science – Entrepreneurs’ Programme – Growth Services    Department of Industry, Innovation and Science – Entrepreneurs’ Programme Growth Services  21
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