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THE PROBLEM
The business had grown organically
from a small operation into a much
larger one and in reviewing its
business practises it identified two
key issues that could provide them
with growth opportunities.
Multigate was a business very much
founded in principles of innovation
and developing better products for
end users. Their whole emphasis was
on designing and manufacturing THE GROWTH OPPORTUNITY
products for clinicians. Products Multigate knew that there were areas they could
were designed on what the business
CUSTOMER STORY perceived the customers’ needs improve on. They just didn’t know how to go about it.
MULTIGATE were. As the company stated, this “We’ve always wanted to design
gave results that were “50/50. Hit
MEDICAL and miss. Some hits, a lot of misses.” our products. We felt strongly that
PRODUCTS The company needed a it’s the way we have to go, but we
better basis for designing and
Thinking to create producing products. really didn’t know how to do it.”
Organic growth was strong, but lack
better user-led innovation of clear strategy led to areas of the Ben Chen, General Manager
business that were underperforming.
Supply chain is key to a company Engaging with Growth Services gave them the opportunity
whose mandate is supply and as one to reassess how they operated as a business from a functional
OVERVIEW of the founders states, “those things perspective, and more importantly how they thought about
Multigate is a proudly Australian business located in Sydney that manufactures and [supply chain] weren’t important design, product development and a new brand perspective.
designs consumable surgical tools and is now the largest designer, manufacturer, and when you were really very small
supplier of procedure packs in Australia. but now it is very important for the The opportunity to grow the business in both the design
aspect and via improved supply was always there, but it
business to grow”.
Over 26 years they have grown from a two-man, one-product operation to a was the application of Growth Services that would provide
business that now supplies over 2,000 products that are in constant use by surgeons Supplying clients on time is crucial Multigate with the advice and know-how to effect change
and hospital staff working in emergency wards, operating theatres and post-op. to have an effective business. and provide a significant leap in growth.
20 Department of Industry, Innovation and Science – Entrepreneurs’ Programme – Growth Services Department of Industry, Innovation and Science – Entrepreneurs’ Programme Growth Services 21