Page 6 - CB Report Flipbook

2020 Caire Beauty
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content (i.e videos, podcasts, articles, blogs) that is relevant to the group. Once the admin has mastered navigating pre-established skincare FB groups, they can begin creating their own groups. These groups should be hyperfocused on subsections in the Facebook community that would stand to benefit the most from Caire’s products. Once these groups are established, the admin will monitor and update the forum with relevant content on a daily basis. Facebook lives, watch parties, social learning, and brand segments can be tied into content postings for each group. Overall, mastering this FB’s group function will be one of the most valuable marketing tools Caire can use to increase product sales, inform customer insights, and enhance brand awareness.
Establishing an Instagram presence will also be a necessary step in Caire’s digital footprint. Although this platform is a secondary form of social media for the brand’s core demographic, it will greatly aid in establishing a visual brand identity. Caire’s Instagram admin should provide daily updates to the page. Transcending traditional Instagram branding via timeline and story posts. Caire should strive to generate content that incorporates IGTV and Instagram Live. Bit-size videos are becoming the primary form of content that resonates with users across all age demographics on Instagram. Potential Caire segments such as “1 min Skin Caire Tips”, “Ask the Dermatologist” or “My Skin Caire Routine” can all be delivered in a short-form video format that captivates consumers in an entertaining way. All digital content should always tie in the brand’s products. Long term initiatives for the Caire could include partnering with relevant digital beauty publications and influential voices in the 40+ skincare community.
Video content generated on Caire’s Instagram can easily be transferred to a company YouTube page. This oftentimes overlooked social media platform is relevant for all age demographics. Additionally, YouTube is an ever growing hub for skincare content. Consumers resonate with this platform because they can find more detailed digital content regarding skincare.