Page 3 - 中国国学与现代管理科学高级导师班暨英国白金汉新大学MBA学位班、牛津大学博士后推荐班
P. 3

三、课程体系



                                                       Module Description

                           模块一:立本篇                  Module 1:Constructing   Foundation: Being People-Oriented,and
                         以人为本,无为而治                     Governance   with no Action(four days)
                         经营管理,以人为本                  Enterprise management should be people-oriented
                                                    Business Compass can keep the enterprise righteously and
                         经营罗盘,守正出奇
                                                    surprisingly
                           模块二:顺势篇                  Module 2:Following   Trend:Taking Stock of Market Situation to

                         审时度势,择机而动                  Hit out When Opportunities   Present Themselves(four days)
                         制度政策环境之天势                  Heaven trend:Environment of institutional policies
                         章产业链环境之地势                  Earth trend:Environment of industrial chains
                         市场需求环境之人势                  Man trend:Environment of   market requirements

                           模块三:重道篇                  Module 3:Observing   Law:Self awareness and Establishment of
                         明心见性,建章立制                  Rules and   Regulations(four days)
                             使命乃旗帜                  Mission is the   flag of action
                             愿景乃目标                  Vision is the   objective of action
                          价值观乃信念信条                  Value is the   faith of action

                           模块四:练术篇                  Module 4:Practicing Measure:Determination of Policies and Layout
                         谋篇布局,守正出奇                  for Action in Time to Surprise Market Rival(four days)
                            战略,判断力                  Strategy   serves judgement power
                            战术,致胜力                  Tactics   determine swinning power
                            组织,执行力                  Organization   generat esexecution power
                           模块五:砺器篇                  Module 5:Sharpening Implement: Preparation of   Resources for Use

                         欲善其事,厉兵秣马                  in Market Competition(four days)
                         技术,企业存之基石                  Technology is   the foundation of enterprise existence
                         产品,企业价值载体                  Product is the   bearer of enterprise value
                            服务,软实力                  Service is the   softpower of enterprise
                           模块六:谋利篇
                                                    Module 6:Pursuing Interest: Benefit People Pursue(four days)
                         熙熙攘攘,皆为利往
                          内利-攘外必先安内                 Internal interest: Internal construction prior to market action
                           外利-共赢共发展                 External interest: Win-win policies for co-development
                       社会-我为人人,人人为我                 Society interest: Serve people to get served

                           模块七:修为篇                  Module  7:Keeping  cultivation:  Study  for    Application  and
                         学以致用,运筹帷幄                  Strategy for Action(four days)
                          BC 经营模型测评法                Evaluation method of BC business model
                        经营罗盘之未来适用性                  Future applicability   of business compass
                         经营罗盘之诊断案例                  Cases of   diagnosis in application of business compass


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