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The main theme of this year’s Biz Plan Challenge was “Eco-friendly Products”. There were in total five
groups from Grade XII-A.
The first group undertook the topic- “AEDES-A Preventive cure for Dengue”. The tagline chosen by this
group was, ‘improving the quality of life’. Their presentation began by elucidating what Dengue is, what
kind of mosquitoes infect people with dengue and the statistics involved in Dengue. Then the group
introduced identity of their company. They named the company “Lenus Pharma Ltd”. They also explained
the product and its various details. After the oral and minimalistic presentation, the group proceeded to
display a short animated promotional video explaining about the company and the product. They concluded
their presentation by revealing their website.
The second group immediately took over the center-stage after the conclusion of first group’s
presentation. They opted to name their company “Agrofluenta” and the product they chose was ‘seed’.
They presented their magnanimous advertisement through a combination of animation, recorded skit
and live commentary. They opted to create seeds that could be sown easily. They also included banner
of their company statement in their presentation. They proceeded to explain their product which can
hold huge amount of water and grows within 2 months of time, and includes a special feature called seed
bod in which the user is not required to use any other nutrients or substitutes and the seed is adaptable
to any variation of soil. Roots in these seeds are long which prevents soil erosion and the seed is grown
with a coating which protects it from adverse climatic conditions.