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The main theme of this year’s Biz Plan Challenge was “Eco-friendly Products”. There were in
total five groups from Grade XII-A.

The first group undertook the topic- “AEDES-A Preventive cure for Dengue”. The tagline

chosen by this group was, ‘improving the quality of life’. Their presentation began by
elucidating what Dengue is, what kind of mosquitoes infect people with dengue and the
statistics involved in Dengue. Then the group introduced identity of their company. They
named the company “Lenus Pharma Ltd”. They also explained the product and its various
details. After the oral and minimalistic presentation, the group proceeded to display a short
animated promotional video explaining about the company and the product. They concluded

their presentation by revealing their website.

The second group immediately took over the center-stage after the conclusion of first group’s

presentation. They opted to name their company “Agrofluenta” and the product they chose
was ‘seed’. They presented their magnanimous advertisement through a combination of
animation, recorded skit and live commentary. They opted to create seeds that could be
sown easily. They also included banner of their company statement in their presentation.
They proceeded to explain their product which can hold huge amount of water and grows

within 2 months of time, and includes a special feature called seed bod in which the user is
not required to use any other nutrients or substitutes and the seed is adaptable to any
variation of soil. Roots in these seeds are long which prevents soil erosion and the seed is

grown with a coating which protects it from adverse climatic conditions.