Page 15 - Tax Free Catalogue Covers Research Report
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“Vacation” is by far the most popular cover theme amongst Nordic Charter flight passengers. The vacation image featuring a wave (1a) proved slightly more appealing than the cover with palm trees (1b)
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Relative Appeal of Each Catalogue Cover – Total Level
➢ The two “Vacation” themed cover options are the most popular cover options overall, achieving very similar Max Diff scores ➢ The “Close Up” themed cover featuring a model with a hat and accessories (5a) is third most popular catalogue cover. It is
considered twice as appealing as the alternative “Close Up” cover featuring a model wearing sunglasses and a scarf (5b) ➢ The “Fashion” themed covers are least popular amongst Nordic travellers
19.1
18.6
Max Diff Score
9.3
Product 2b
Vacation 1a
Vacation 1b
Close Up 5a
Beach Babe 3a
Fashion 4b
Fashion 4a
11.7
9.7
8.2
Product 2a
7.5
Beach Babe 3b
6.5
Close Up 5b
5.8
3.7
Most Appealing
Least Appealing
Q4a. Which of the magazine covers below do you find most appealing? Q4b. Which of the magazine covers below do you find least appealing?
Base: Total sample (416)
