Page 16 - Tax Free Catalogue Covers Research Report
P. 16
Preference for the “Vacation” theme is consistent across all four nationalities, while the “Fashion” covers are considered least appealing
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Relative Appeal of Each Catalogue Cover – By Nationality
➢ The appeal of the “Close Up” cover featuring a model wearing a hat and sunglasses (5a) is driven by Finnish charter airline passengers, whereas Swedish travellers prefer the “Product” cover featuring the fruit and sunglasses (2b)
2020 20 19 18 18
19
Max Diff Score
17
Danish (104)
11
Finnish (105)
Norwegian (100)
Swedish (107)
Vacation 1a
Vacation 1b
Close Up 5a
Beach Babe 3a
Product 2b
Product 2a
Beach Babe 3b
Close Up 5b
Fashion 4b Fashion 4a
14 13
11
10 11 9999999
Q4a. Which of the magazine covers below do you find most appealing? Q4b. Which of the magazine covers below do you find least appealing?
888878 7776676
5 545 33
Most Appealing
Least Appealing
