Page 18 - Tax Free Catalogue Covers Research Report
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The Vacation themed covers appeal to all age ranges, whether millennials or older travellers
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Relative Appeal of Each Catalogue Cover – By Age
➢ Under 35s found the “Fashion” themed cover with the model wearing a green dress (4b) significantly more appealing than older travellers, who preferred the “Close Up” themed cover with the model wearing a scarf (5b)
20 19
19 19
Max Diff Score Under 35 (84)
13
11
10 10
9
9
88 77
Over 35 (332)
7
5
Close Up 5b
Significantly higher Significantly lower
7
5
Vacation 1a
Vacation 1b
Close Up 5a
Beach Babe 3a
Product 2b
Product 2a
Beach Babe 3b
Fashion 4b
4
3 Fashion 4a
Most Appealing
Least Appealing
Q4a. Which of the magazine covers below do you find most appealing? Q4b. Which of the magazine covers below do you find least appealing?
