Page 22 - Tax Free Catalogue Covers Research Report
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Of the two “Vacation” themed covers, the wave (1a) is preferred to the palm trees (1b) by Danish, Finnish and Norwegian travellers, whereas Swedish travellers like both Vacation covers equally
22
Catalogue Cover Liked the Most – By Nationality
➢ Swedish travellers are significantly more likely to choose the “Vacation” cover with the wave (1b) than Danish or Finnish travellers. However, they are much less likely to select the “Close Up” cover (5a), which is in third place for the other nationalities
39 37
30 29 30 24
Danish (104)
% Liked the Most
Finnish (105)
Norwegian (100)
Swedish (107)
18 19
14 12
77788797 56664565456465
Vacation 1a
Vacation 1b
3 31 13233 Close Up 5a Fashion 4b Product 2a Fashion 4a Product 2b Close Up 5b Beach Babe 3a Beach Babe 3b
Q8. We would now like you to review the full range of magazine covers and pick the one you like the most Significantly higher Significantly lower
