Page 24 - Tax Free Catalogue Covers Research Report
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Verbatim comments show that a gender neutral image that appeals to both males and females and which reminds them of their holidays is the preferred image for a tax free catalogue cover
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Reasons For Liking the “Vacation” theme – Verbatim Comments
Good colours. Showing a lovely sunset with palm trees in background. It makes you want to travel.
It is aimed at both women and men and is what I would associate with holidays.
Beautiful and inviting to look at.
It gives the impression of sun and relaxation, rather than merely the impression that it caters to women.
Great scenery and beautiful colours. Welcoming. Associations with summer, sun and heat.
Very good picture, suitable for men and women, and says traveling. ...I would hope that there would be a few travel-themed articles!
Associate with sun, vacation and great memories.
Simple and stylish design... clean and clear of any unnecessary models.
Palm trees, sea, sunlight attract me to buy something, that would be a nice souvenir of my trip.
Vacation 1a
Eye-catching design, calm and comfortable image that arouses interest.
Vacation 1b
Q9.Why do you like this image?
