Page 26 - Tax Free Catalogue Covers Research Report
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The “Fashion” and “Product” themed covers are the least liked covers overall
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Catalogue Cover Liked the Least – By Nationality
➢ Swedish travellers are significantly more likely to dislike the “Fashion” cover featuring the model in the blue dress (4a), compared to Norwegian travellers
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19
Danish (104)
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% Liked the Least
Finnish (105)
Norwegian (100)
Swedish (107)
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15
17 18 14
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Fashion 4a
Fashion 4b
Product 2a
Product 2b
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Close Up 5b Vacation 1b Vacation 1a Beach Babe 3a Close Up 5a Beach Babe 3b
Q10. We would now like you to review the full range of magazine covers and pick the one you like the least Significantly higher Significantly lower
