Page 25 - Tax Free Catalogue Covers Research Report
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The “Fashion” themed covers are liked the least by travellers, and especially by females, followed by the two “Product” themed covers
25
Catalogue Cover Liked the Least – Total Level
➢ 3 in 10 males selected the “Product” themed cover with the perfume bottles (2a) as the cover they liked least, higher than any other cover. Males particularly disliked this cover as they felt it was primarily aimed at women
26%
Fashion 4a
Fashion 4b
Product 2a
Product 2b
Close Up 5b
Vacation 1b
17%
% Liked the Least
20%
20%
6%
3%
2% 2% 2%
Vacation 1a Beach Babe 3a Close Up 5a Beach Babe 3b
1%
Q10. We would now like you to review the full range of magazine covers and pick the one you like the least
Base: Total sample (416)
