Page 4 - Tax Free Catalogue Covers Research Report
P. 4
Background to the Project
4
Background to the project
• gateretail wished to test charter airline passengers preference for the pre- order tax free catalogue cover
• There are 10 different tax free catalogue covers that gateretail wanted to test with charter airline passengers from Sweden, Denmark, Finland and Norway
• gateretail were also interested in preference levels for the five different cover themes: Vacation, Product, Beach Babe, Fashion & Close Up
• There were two cover options for each theme, shown opposite:
1a: Wave
1b: Palm trees
2a: Perfume bottles
2b: Sunglasses
3a: Model in Orange
3b: Model in Green
4a: Model in Blue
4b: Model in Green
5a: Hat & Accessories
5b: Scarf & Sunglasses
