Page 10 - North American & Caribbean Cruise Traveller
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Industry Insider:
North American & Caribbean Cruise Duty & Tax Free Retail 2015
Table 1: Questionnaires Completed by Nationality
Nationality
Completed Surveys
American (US)
713
Canadian
99
TOTAL
812
1.2.1.1 KEY GROUPS: DEFINITIONS & BASE SIZES
This research was designed to determine trends among different groups of travellers. These groups are defined by their level of cruise Duty / Tax Free Retail channel interaction.
Group
Definition
Base Size
Total Travellers
All travellers interviewed
812
Visitors
Travellers that visited a Duty / Tax Free Store during their trip; this included travellers visiting on-board stores, on-land stores, or both
656
Buyers
Travellers that purchased from a Duty / Tax Free store during their trip; this included travellers purchasing from stores on-board, on-land, or both
574
Non-Buyers
Travellers that visited a Duty / Tax Free store during their trip but who did not make a purchase from any available offering
82
Non-Visitors
Travellers aware of a Duty / Tax Free service on- board or on-land but who did not visit any store during their trip
90
Non-Aware
Travellers unaware of a Duty / Tax Free service on- board or on-land during their trip
66
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